12.07.2014

type3: final type specimen photos

Monster is a combination of four type classifications, each of which are represented through depicting key characteristics of serif, sans serif, and script typefaces. All of these come together to form a decorative typeface, Monster. Variations in the serifs, stroke weight, the use of brackets, and calligraphic qualities flexibly form each letter. Referencing Victor Frankenstein's monster from Mary Shelley's novel,Frankenstein, this typeface has qualities that do not belong; "stolen" from other typefaces such as Rockwell, Futura, Bodoni, and Lucida Blackletter. One key distinguishing factor is its relationship to Bodoni, a neoclassical and elegant typeface. Both Bodoni and Monster have high contrast thick and thin lines, however, this typeface places the emphasis of the letterforms on the opposite parts of the letter, in direct contrast to Bodoni. While Bodoni represents beauty and sophistication, Monster represents deformity and disfigurement.









hcd: brand book










12.01.2014

type3: progress




Collages I made to support typeface: