typ3: typeface progress

For the past few days, I've been in a slump. As always at the beginning of each project, I tried to jam in as much content and concepts as I could into one idea. I thought that my typeface should refer back to the concept of text and image, that it should explore the nuances of typography, that it should be unique and be something out of my comfort zone. With all these thoughts in my head, it was hard to take action, and I simply looked up typeface examples for inspiration. 

Once I did start designing in fontstruct, however, suddenly I couldn't decide on one direction. In the spur of the moment, I was reminded of the typeface, Karloff. Contradictory and having high contrast, I finally knew what idea to go with. I'm still deciding on the name of the typeface below...maybe "Gadfly" (a person who disrupts the status quo?). I gathered pictures of photos that seem normal, however, when looked at more closely, the context and subjects in the photo do not make sense at all. I printed them out, in hopes of cutting them, but my printer was out of black ink. Surprisingly, I enjoyed the effect. Just as my typeface emphasizes the "wrong" parts of the letterforms, the spare body parts and limbs attached to the letters below solidify the idea of displacement and manipulation. 


meggs' history of gd

read a really awesome quote from Megg's A History of Graphic Design (1992, xiv):

Just as voices call for a restoration of humanity's unity with the natural environment, there is a growing awareness of the need to restore human and aesthetic values to the man-made environment and mass communications. The design arts - architecture, product, fashion, interior, and graphic design - offer one means for this restoration. Once more a society's shelter, artifacts, and communications might bind a people together. The endangered aesthetic and spiritual values might be restored. A wholeness of need and spirit, reunited through the process of design, can contribute in great measure to the quality and raison d'etre of life in urban societies. If we ignore the legacy [that if we understand the past, we will be better able to continue a culture legacy of beautiful form and effective communication] we run the risk of becoming buried in a mindless morass of a commercialism whose molelike vision ignores human values and needs as it burrows forward into darkness.
This expresses exactly what I've been trying to articulate. I got really excited when I read this and wanted to post it right away!


narrative: union station final

Fixed the errors that were brought up in critique, and added music to the background


hcd: salsa process

I tried these approaches before going into all digital:


narrative: union station pre-final

The video needs refinement; there are times when the yellow circle (indicating the user) sporadically appears on the screen, and timing needs to be finessed. Overall, this is the general look of the video. We also want to possibly add music in the background.

-make the location more clear
-make categorical selection clear, without the Jarvis Hunt photograph in either the Timeline view or Categorical view
-fix the user movement with the glithces
-fix the menu icon with just the lines
-add music to establish atmosphere of video
-bring back to the home screen at the end
-for the voice, make longer pauses, seemed a bit fast


hcd: final direction

Though I started off with designing for the "Health Conscious Individual," I've decided to change gears and go with "The Wild," because I was inspired after researching. I realized that the style I want to go with is similar to Deborah Sussman's designs. With bright colors and simplified shapes, I want people to see feel a sense of belonging, but also high energy.

hcd: iterations