Mary Lim

Friday, September 06, 2013

Introduction of 'Typography' by Denise Gonzales Crisp

read: Typography, Graphic Design in Context:
(due 9/6)
Forward, pgs 6 –7
Notes to Students, pgs 13 – 15
Primer 1, pgs 18 – 25
Primer 6, pgs 226 – 227
Classes, etc pgs 236 – 246

The author stresses the importance of context. Though everything is relative and there are no set rules, there are still unspoken goals for aesthetics that guide our decisions. At the same time, context can lead to incoherency. Especially seen in attempting to label typefaces, there are so many classifications that they fail to do their job. There was even a classification for typefaces that are "hard to read." Similar to how so many people have different perceptions of "simple" in class, typographers have different associations with "antique," which can mean slab serif, sans serf, humanist book face, or anything that looks old. Many typographers have created their own systems to identify typefaces: the Fontshop system, the Panose system, Dixon, etc. Ironically, though Gonzalez focuses on context, she states that labeling is still helpful and necessary. She notes that designers should at least know crossbar, ascender, descender, stem counter and apex. Personally, I liked Peter Bilak's system where he uses numbers to categorize typefaces instead of words. He uses four attributes: bases, serifs, fills and ornaments.

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