Mary Lim

Friday, August 30, 2013

Typography - Exploring Letterforms Part 1: Type has Personality

Each letter corresponds to a specific personality and image. According to my thoughts on each typeface, I illustrated the letter's qualities.


                          


clean-cut
straightforward
"no more, no less"
consistent
"no nonsense"

elementary
"A is for Apple"
childish
rolling
geometric
basic

                             

heavy
charismatic
grounded
whirled
gaudy



vogue
elegant
modern
dainty

mature
academic
traditional
sophisticated
smart


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