Mary Lim

Wednesday, March 05, 2014

act: e-blast progress


As the viewer first sees the image, they can only see a fragment of Martin Luther King's face and the words "I HAVE A DREAM..." When they scroll down, they begin to see a word bubble, saying "Yeah. I had a dream that one day racism will be so engrained people won't even know it" coming out of the mouth of a sarcastic, eye-rolling Martin Luther King. Appealing to the viewer through the credibility of the figure depicted, one suddenly feels disappointment and shame for what little progress has occurred throughout the years. At the end of the e-blast is a statistic saying, "After being arrested, blacks are 33% more likely than whites to be detained while facing a felony trial in New York." This statistic gives the viewer a clear example of subtle racism today. Finally, the image ends with "I HAD a dream." 
The viewer is first confronted with obscure shapes, then the words "I don't see race," and then the hand and bucket full of water. Using pathos, the image speaks to the inhumanity of "erasing" peoples' pasts and backgrounds, aligning humans of different races with dirty laundry. The assumption that being "clean" equals taking away race is appalling, and creates a sense of injustice and callousness. 

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