Mary Lim

Sunday, March 09, 2014

act: final e-blast

As Martin Luther King is a symbol for the civil rights movement and racial equality, I used a photograph of him to appeal to the viewer's ethos. Pathos is then used when they see MLK's sarcastic face, which invokes disappointment. As the viewer scrolls down, there are statistics that use logos to convince the viewer, to a point where it invokes pathos. To emphasize its emotional qualities, I included Martin Luther's eyes looking out a the viewer. 





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