our model focuses on the alteration of an idea during communication. The idea has to go through three filters: A's brain, the transmitter, and B's brain. In each filter, the idea is changed. In A's brain, the filter loses some of A's thoughts and background information as to how A thought up with the idea. In the transmitter, it is the idea is further filtered into a medium that all (or a group of) people can access. Finally, the idea goes through B's brain, where B comes to their own conclusions despite what A's intent was.