Audience: people like Zoa Smalley. Specifically, people who work hard and need some time away from work/school. This poster speaks to those who prefer logic over emotion and who enjoy simplicity. For those stressed out, the poster serves as comic relief and a moment of clarity.
Personification - the white smile added to the bike chain gives it human features that people can identify as a happy person.
Pun - a play on the word "getaway." Both a getaway from one's problems and a "getaway car" for a criminal escaping the police, the raccoon-like eyes speak to both characteristics. Biking helps one escape their problems.