Mary Lim

Friday, October 24, 2014

hcd: klugh in on earl

Final Klugh presentation

What the animation communicates that the poster does not. Consider this in terms of both the existence of and quality of motion, duration and transition
The poster only suggests motion; the viewer has to feel the movement in the visualization of the music in one dormant frame. Where the viewer can stare at the poster and appreciate its details, the motion graphic is constantly switching from frame to frame, dealing with timing and transitions. Though one can tell a story through any medium, a story in motion translates the message in a more direct way. The designer has more control over the reception of the work, being able to manipulate the viewer with sound and music, movement, and time. With this project specifically, the poster had to feed the viewer more, because I leave it up to their imagination to hear what the music sounds like.

How human factors and context affected the design decisions on each piece
Each medium had its own qualities which shifted the design accordingly. While the poster and billboard had to capture the viewer's attention as fast as possible, the program and motion graphic were a bit less concerned with time and more with the experience. At first, my designs looked too chaotic and illegible. For the poster, I had to simplify it and take out some shapes to clear up the mid-section with the text. With the program, it was a more intimate experience, so there was more leeway for complexity. The billboard, however, required the most watered-down design due to the nature of its context. Since there is no opportunity for a person to walk upon it on the street, or to have an intimate experience with the design, the billboard was the simplest of all. The band name and the date was the most important, and hierarchy had to reflect that. Lastly, the motion graphic was easiest, in terms of getting across what I wanted to the viewer. Still, the motion added a whole other layer that added dimensionality and a sense of space. Suddenly, the design could exist outside of the two dimensional.

What I learned through the process
Versatility for your designs are vital in order to communicate to the viewer that it is referring to the same event/object. I learned that it should simultaneously work across different mediums but still look similar enough to be associated as one unit. Context is of greatest importance. I should not lose sight of my purpose for each design, and always anchor my process to the intent of each product. For the motion graphic, Angee commented that I had gotten a little carried away with the motion and neglected the textual elements, the main point of the save-the-date promo. I thought this was very true, and realized that though it's encouraged to have fun with your designs, working the necessary information seamlessly into your idea is key.

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