Mary Lim

Wednesday, October 29, 2014

hcd: possible personas

I want to redesign Tostitos Salsa according to these three personas:

The Involved College Student
Generally, this person is always active and always on the move. Constantly at school, work, and in the social scene, her schedule is packed.
  • 21 years old
  • oldest out of four siblings
  • easygoing, charismatic, hardworking, loves people, organized
  • her house/desk would look...
    • despite being organized with her schedule, her home would be disorganized, would have a lot of possessions all over the place
  • values: 
    • has a strong sense of family and culture
    • loves meeting new people
  • hobbies:
    • sports, running
    • foodie, loves strong flavors
Working Mom
As a mom of two kids, and as a wife, she works as a nurse
  • 43 years old
  • has a husband and two children
Elementary School Teacher?



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