Mary Lim

Thursday, February 12, 2015

pp: reading response

THE BRAND CALLED YOU | Tom Peters
Notes
  • It's a new brand world
    • we are CEOs of our own companies: Me Inc.
    • everyone has a chance to be a worthy brand
    • brands are everything, and everyone needs to do it
    • how you respond to emails is also branding
      • you decide what email to throw away based on who sent it
    • branding is vital for professional services firms
      • they have almost no hard assets
      • many soft assets 
        • people who bring in huge profit
      • clear culture for work and life
  • What makes you different?
    • you are not defined by your job title and job description
    • what is it that my product or service does that makes it different?
    • identify characteristics/qualities that set you apart
      • personal traits
    • compare brand you and brand x
    • ask yourself "what do I do that adds remarkable distinctive value?
    • ask yourself "what do I want to be famous for?
  • What's the pitch for you?
    • you have to market your brand
    • network, do freelance projects, try teaching a class, try writing in your local newspaper, try to participate at a workshop
    • it all matters
    • need to show through actions too, not just all talk
      • how do you demonstrate your command of technology?
      • do you keep your contributions in group meetings to the point?
    • key to personal branding: word-of-mouth marketing
  • What's the real power of you?
    • influence power - being known for the most significant contribution in your area
    • reputational power
    • power trips are worth taking - do it in small, slow and subtle ways
      • contribute where you can
    • power is based on projects
      • need to spend at least 70% of your time working on projects
  • What's loyalty to you?
    • loyalty is much more important than ever
    • loyalty to your team, colleagues, project, customers, and to yourself
    • treat your resume as a marketing brochure
    • How is your brand doing?
      • ask for feedback
  • What's the future of you?
    • a career is now a checkerboard/maze
      • it's a portfolio of projects that teach you new skills
    • don't make yourself a slave to the concept of a career ladder - reinvent yourself
    • four things to measure yourself against:
      • you have to be a good teammate and supportive colleague
      • exceptional expert and something
      • broad-gauged visionary
      • businessperson
Response
Branding is vital in order to have a successful career. Just as how Pepsi and Nike have their own branding identity, each person should also market themselves. I really liked how Peters compared it to viewing emails: you judge if you should delete/keep the email based on who it's from. While everyone has complex personalities that are not clear-cut, everyone has their strengths that separate them from others. 

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ON PORTFOLIOS
Notes
  • impress the viewer in 10 seconds
  • goal is for the employer to view your work and contact you
  • Do's and don'ts:
    • make sure navigation is easy and functional
    • make sure thumbnails don't make the user click it to see a larger image
    • it's not a time to be subtle - have to be clear
    • make sure you include your phone number, email, and contact information
    • make sure you do NOT have music
Response
I was surprised to see the percentages of people who did not include all of their contact information. It's important to keep in mind the main goal of creating a portfolio, which is having the employer see your work and being able to contact you. Everything should be centered around the work, not the website itself. The fluff should be eliminated in order to ensure accessibility and legibility.

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ON RESUMES | Christine Ryan Jyoti
Notes
  • resumes are the heartbeat of a career search
  • a good resume tells your story and sells you
  • Do's and Don'ts
    • don't make grammatical errors 
    • make sure it's all correct information
    • don't give everyone the same resume
      • every job is unique and has different needs
    • don't get too elaborate with formatting and style
      • style should progress with you
      • clean lines and different colors to highlight job titles
      • don't use boring language - be creative!
    • don't be vague
    • don't squeeze too much on one page
    • don't emit exact dates - looks suspicious
    • include skills
    • don't use an objective statement
      • try creating a headline that accentuates your value to your target company
Response
After reading this article, I realized I made a couple of these mistakes in my portfolio. The first glaring problem was how I did not include specific dates. I also realized my writing was vague in the job descriptions. I need to make sure that my resume sells me and tells my story.


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