Mary Lim

Sunday, February 01, 2015

ue: this is how (no.1)

After completing the narrative sequence, Sam and I put together a couple of concepts. We plan to ask what the class thinks would be the best direction to go in because we are not sure which would be the most beneficial for our task. Something we wanted to make clear is that though our audience will primarily be children, our video will NOT stay within the expected confines of grade-school, academic methods. This how-to video we will make will help all to understand how to read an analog clock, spanning from the elderly to the youthful. 

  • small intro (1-1:30)
    • general explanation of time
      • time is measured by hours, minutes, and seconds
      • time is arbitrary
        • it is measurement comparable to rulers (a universal agreed standard for how long a second is)
    • the standard of time telling has taken different forms over the years
      • astronomical (moon, stars)
      • consistent, measured movement has defined the form
        • stars
          • observing the patterns of the stars
        • sundial
          • using the sun to tell the time of day
        • hourglass
          • used sand and gravity
        • clepsydra
          • water and gravity to measure
        • pendulum clock
          • using another force gravity
      • clocks today
        • we know have two popularized ways of telling time
          • digital clock
          • analog clock
  • tutorial
    • parts of the clock
      • there are 6 major components involved in reading an analog clock
        • The large display is known as the face of the clock
        • 60 tick marks border the face
        • numbers 1-12 are distributed equally between the 60 tick marks
        • hour hand which is the smallest hand on the clock (moves the slowest)
        • minutes hand is the larger hand (moves second fastest)
        • seconds hand is slightly thinner (the fastest)
    • functions of each part (highlighting parts of clock)
      • each of these large number represents 1 hour in a day
        • the small hand known as the hour hand corresponds with these numbers
        • each day consists of 24 hours
          • two full rations of the hour hand equals a day
      • the 60 smaller tick mark corresponds with the larger hand
        • the 60 ticks make 60 minutes with equal 1 hour
        • 1 full rotation of the minute hand equals 1 hour
      • meanwhile the seconds hand is moving in rotation at intervals of 60
        • 1 minute is 60 seconds
        • full rotation of the seconds hand equals 1 minute
  • verbalizing time
    • half the clock
      • every minute before the 30 minutes is known as “past" the hour
      • any minute after is “to" the hour
    • the clock can also be decided into quarters
      • explain each section while giving examples
        • morning/noon/night
        • introduce am/pm
  • how to write the time
    • possible split screen of time and writing
    • spelling out the time
      • o'clock
    • traditional time
      • hour, colon,  minute, colon, seconds
    • military time
      • in order to convert military time to traditional time,
        • if it’s under 12:00 then it is the same as traditional time
        • for over 12, subtract the number by 12 to get the traditional time
  • benefits
    • now you have learned how to read an analog clock and express it in different ways
      • more accurate system of telling time
      • having a visual analogy in telling the time of the day


With straightforward imagery, type would label and describe things with a "scientific" connotation. Much like objective charts/research, our "How To" video will instruct in a logical and reasonable way. It will be void of any embellishments and visual noise.

Picture quick shots in succession with abrupt cuts and relatively simple movement. Concise yet stylistic, this concept would be more humorous approach that would draw in viewers visually, with quirky imagery, and emotionally, with the authentic, raw-like feel. 

This concept will combine the ornate with the pure; the gaudy and the stark. As a measurement of time, clocks carry with them ancient techniques for time-telling. This approach will be testament to that history, collapsing what is old and what is new. 

This concept takes into account our audience in a more obvious way. Due to the nature of our "How-To" task, paper seems appropriate for children in that it makes the process more approachable. Here, we were thinking of using a combination of stop-motion and live-action.

This concept is not as developed as the other four, however Sam and I can see the potential in this idea. For this version, the entire background of the video will be flat (like the coat-hanger in the image), except for the main object. The central item will be 3-dimensional, making it clear what we are trying to emphasize. 


Note: view previous blog post with label "user experience" to see more inspiration

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