Mary Lim

Monday, August 31, 2015

ds: type exploration

Typeface Research:
In creating a logo for Steamboat Arabia, it was crucial for me to understand the aesthetic of the 1850s and before, in order to accurately depict the time. While researching the history, I picked up on the look and feel of advertisements/fashion/design. 

Some things I thought were important to keep in mind:

I looked up some typefaces to capture the aesthetic:

Based on these findings, I experimented a bit with typefaces below:

Directly referencing woodtype posters
More modern-looking typefaces that are still rooted in history

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