Mary Lim

Tuesday, September 29, 2015

mx: final branding + touchpoints

After I did some iterations on the logo, we came up with the final branding below. We wanted it to be functional and also very simple, to speak to our specific audience. At the same time, we don't want it to feel corporate or too formal, because Gen-Xers tend to be skeptical of authority and prioritize informality.

BRANDING

Below are three touchpoints for mobile. Ashton and I decided to design out what the screen will look like when listening to a sound, exploring/browsing a sound, and recording a sound. We had to think about what would best suit our audience, as well as be more reliant on sound rather than imagery. This is why our wireframes do not include direct imagery, but instead encourage audio.

TOUCHPOINTS



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