Mary Lim

Tuesday, December 01, 2015

ds: moodboards + early ideas

I have no idea what to do for these beer packaging designs. I am currently feeling extremely stuck with designer's block. Is it weird that I feel like I don't understand beer? Is it possible not to understand a beverage? 

Below are two concept designs I came up with in the midst of my confusion and mild frustration. I know one thing at this point, and that's my interest in the long history of beer. 

A possible logo...............yea, very rough

Above is how you write beer in cuneiform

I went in the opposite direction of history and went more modern

It's called Tetra based on the chemical Tetracycline, 
an antibiotic known to be in beer (but not anymore).

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