hcd: brand book

hcd: final salsa presentation

hcd: salsa process

I tried these approaches before going into all digital:

hcd: final direction

Though I started off with designing for the "Health Conscious Individual," I've decided to change gears and go with "The Wild," because I was inspired after researching. I realized that the style I want to go with is similar to Deborah Sussman's designs. With bright colors and simplified shapes, I want people to see feel a sense of belonging, but also high energy.

hcd: iterations

 

hcd: inspiration

these designs stuck out to me on this website:

lovelypackage.com

another great site that lets you search by category

http://www.packagingdesignarchive.org