ux: final nelson project

ux: nelson progress

Final pamphlet (inside):

the Four Season sculptures, drawn in Illustrator:

front of trading cards:

back of trading cards:

ux: nelson progress

We finished the "trading cards" for each sculpture. The riddles + story will go on the back and when compiled together, will create a complete story. Each card has basic information on the sculpture as well as a blurb about it. They're talking in first person, to make it seem more relatable to kids. 

ux: progress and regress

Myles and I killing it!

After the user test day, Myles and I realized we had to simplify our idea A LOT. The folding was too complicated and cumbersome, and we needed less flaps. So, we went back to the drawing board and experimented with different ways of folding again. We are still keeping to the story concept, however the story will mostly go into the "trading cards" that they're collecting at each sculpture.

Below is a compilation of the different folds we tried:

Our final two folding ideas:

fold 1

This way of folding simplified the process a lot, and focused on the function. Rather than highlighting the activity, we dedicated most of the space to the map and the symbols. 

fold 2

For this idea, we still kept to our original concept with the accordion fold, however made the die-cut simply a decorative element. Families said the map looked too abstract, so we decided to just have it as a representation. 

Pamphlet Redo in Progress

Map in progress

ux: user test day!

Though it was inconveniently rainy and cloudy at the user test day, observing the two families interact with the space with our pamphlet was helpful in showing what was successful and what needed some work. The rain added to the chaos and made families not want to interact with the space, so the experience was not exactly accurate, however the conditions emphasized the things that were frustrating.

The first family we tested our pamphlet on were led through the space more organically, in that we did not really facilitate their experience as much. This was mostly due to the fact that we were not sure how to present the information, but it worked in our favor because no one will be there monitoring their experience at The Big Picnic.

Even from opening the pamphlet, we could tell that the family thought it was too complicated and too linear. We had too many elements in the pamphlet, including the riddle book, the flap inside the pamphlet, and the pamphlet itself. The kids also did not seem as engaged, and impatiently ran around the space. Older kids seemed more intrigued by the riddles, and tried to figure them out. The things that did speak out to the families collectively were the riddles and the characters, Nelson and Atkins. 

After we got a feel for how to present the information, we explained our concept more for the second family. They were very thorough and went through the pamphlet with us, step by step. Though it was helpful in explaining each element, this worked against us because we had to explain how to use the pamphlet. Their general critique was to put the symbols on the same side as the map, and to simplify the riddle book somehow. 

In general, Myles and I need to simplify our idea, and create a more calm, pleasurable experience that's more leisurely and not as linear, for both parents and children.

FEEDBACK
map
-simplify
-connect front and back (icon info about activities)
-maybe change map perspective? make less abstract
-show users where they are in the space
-show color map on both sides

riddle books
-connect the riddle book to the pamphlet better, imbed the riddles in the story
-simplify the form, if we keep the book format

ux: nelson progress

ux: progress