sx: Le Toh

It goes where you go

sx: senior show

Preflight by mlim5036

sx: senior show moodboards

sx: some logos

I realized I was over-thinking my idea for Alice, and decided to simplify it into a family-friendly, traveling hotel where people can gather or rent out for events (weddings, parties, concerts, etc.). 

finalized logo?

spatial design: stuff

the idea

an exposition that celebrates quirky arts (toys and miniature art, doll art, odd crafts, doll head maker, etc). There will be places available to sleep, a hotel area (as it is an international event). 

OR a traveling hotel that seeks to help people get in touch with reality again and the here and now. The hotel will provide room/board free because people going will volunteer (farming, building, etc.) to experiment a different, more primal way of life.

alice-inspired

"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where––" said Alice.
"Then it doesn't matter which way you go," said the Cat.
"––so long as I get somewhere," Alice added as an explanation.
"Oh, you're sure to do that," said the Cat, "if you only walk long enough."
Alice felt that this could not be denied, so she tried another question. "What sort of people live about here?"
"In that direction," the Cat said, waving its right paw round, "lives a Hatter: and in that direction," waving the other paw, "lives a March Hare. Visit either you like: they're both mad."
"But I don't want to go among mad people," Alice remarked.
"Oh, you can't help that," said the Cat: "we're all mad here. I'm mad. You're mad." 

Basically, mad people traveling together

other inspiration

World's Columbian Exposition

(celebrated the 400th anniversary of Christopher Columbus' 

arrival in the New World in 1492 over a six month period)

Crystal Palace to house The Great Exhibition 1851

L.A. Olympics - designed by Deborah Sussman

key words

escape, adventure, primal

graphic identity

more narrowed down moodboards

look-alikes-junior-inspired

desert-inspired

spatial: alice's hotel

Work in progress presentation below:

spatial: alice

Lewis Carroll's Alice's Adventures in Wonderland & Through the Looking Glass is a goldmine of possible ideas, which explains its relevance even after 150 years. While this book is not the only book that has survived this long, a unique aspect of this story is the wide range of mediums it's been referenced in. After I read the book myself, I realized why it's maintained its status as an influential novel: Alice's Adventures in Wonderland has all the ingredients for an unforgettable story. From strange, iconic characters (the Cheshire Cat, Mad Hatter, the Queen, the Gryphon...to an unhinged imagined world where anything is possible, Alice in Wonderland acts as a launching point for inspiration.

In other words, I am so excited about this project!

So so many different renditions of Alice in Wonderland, but here's three that I like:

Lisbeth Zwerger

Tove Jansson

John Vernon Lord

I also have three ideas*

*SECRET HOTEL
a place to escape from reality
I'm learning toward this direction because of the branding possibilities.

*SCIENCE MUSEUM (OPTICAL ILLUSIONS)
learn how Alice may NOT have been in Wonderland, but in reality
(how nothing is as it seems in real-life)

*KIDS' INTERACTIVE LEARNING TOOL
a tool for kids to learn basic skills through Alice's adventures

Elements I definitely want to include/Inspiration:
+The feel of James Turrell's Installations (full immersion of it, whole new environments)

+A playful way to spark curiosity
826CHI's store, The Wicker Park Secret Agent Supply Co. (or Boring Store)
on some sites, a link to the store redirects you to a weird Japanese site, which I thought was so endearing.

http://www.826chi.org/shop/

+tents
I really like the idea of temporary, nomadic shelters.