problem
to encompass who I am as a designer/person and how I would like to be presented
other challenges:
- the website should let the work speak for itself
- should showcase my design sensibilities
- emphasize what sets me apart from everyone else
a branding mark to work across mediums
competition
other designers
what does the audience believe right now
nothing, except what is available on behance
what do we want the audience to believe?
that my work is well-designed versatile, purposeful, experimental and complex yet friendly
what's in it for me?
it is showcasing who I am as an artist and will become my identity/identifier
adjectives I want to be described with
versatile, purposeful, challenging, dimensional, experimental, thoughtful, detail=oriented, well-crafted, constantly thinking of ideas
what do we want them to do?
hire me!
 |
| versatile, complex yet friendly, purposeful & experimental |
Critique:
revisit your branding for Mies Van Der Rohe
bring out its approachable-ness, friendliness
second row, first mark from left is engaging, draws viewer in. try it on different backgrounds and in different colors
second row, last mark on right is simple and small, could work across mediums
top row, fourth one in makes the viewer think (good if you want to convey thoughtfulness)
last row, last mark looks expected
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