key words
antique but fresh
refined but friendly
ornate yet simple
This logo involves many paradoxes; old but new, ornate but simple, refined but friendly. The most difficult aspect of designing for the Steamboat Arabia Museum was capturing and pulling from qualities on opposite ends of the spectrum. Though this logo seems to favor the formal, academic look, the play on image using figure-ground makes the logo a little more whimsical, especially with the combination of the ornate typeface. On to application!
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