va: big picture possibilities

Final problem statement:

How can we promote the integration of Kansas City through raising awareness and improving the perception of Academie Lafayette? 

Basically...

-improving the perception of AL

-raising awareness of AL

-perhaps through Academie Lafayette Expansion organization

Some ideas:

• Infographs/posters posted in businesses along Troost
• Desired Outcome: for people along the east side of Troost to be aware of AL
• Systematic Approach: through gathering impactful information and turning them into understandable infographs, and also find key gathering locations
• Basic Components:
• collaboration with the businesses (possible cross-over with Lauren, Elissa, and Amber's group)
• resources to print these flyers, posters
• permission to post them
• Approaches for Research, Audience Feedback:
• meet professionals (possibly some teachers) working with AL
• surveying some business owners
• surveying parents
• surveying random people in KC to get statistics on what people already know
• Branding for the Expansion Committee 
• Desired Outcome: to create a new image for AL as all-inclusive
• Systematic Approach: attend as many committee meetings as possible and fully grasping their goals and what they want to achieve
• Basic Components: 
• Academie Lafayette logo and brand guide
• permission to advertise in businesses
• resources for posters, flyers, etc.
• Approaches for Research, Audience Feedback:
• meeting with the committee and getting feedback
• surveying some students at AL
• Spatial PSA about the benefits of integration 
• Desired Outcome: for people to feel a sense of urgency about the need for diversity in KC, especially the east side of Troost
• Systematic Approach: By gathering more in-depth information, then choosing a desired location/time that would most strategic, and then setting up the PSA will determine its success
• Basic Components: 
• legal issues with setting up a spatial PSA in the public realm
• resources (money for materials)
• possibly equipment (stereos, mic, screen, projector)
• Approaches for Research, Audience Feedback: 
• live reactions from the audience after the PSA
• interviews of users
• talking to community leaders about prime gathering locations
• Create a commercial for AL emphasizing diversity
• Desired Outcome: to expose the lack of knowledge and sense of urgency about integration in KC (and to just gather what people in KC really think about education)
• Systematic Approach: 
• come up with a set of provoking questions
• come up with a method to get people talking/feel comfortable
• getting the right equipment
• interviewing people at AL
• Basic Components:
• gathering locations
• relies on people's comfort level and desire to interact
• equipment
• legal issues
• Approaches for Research:
• look up existing videos/films of this sort
• ways how to make people feel comfortable
• Humans of KC - based on Humans of NYC
• Desired Outcome: Reveal the diversity in KC
• Systematic Approach:
• figure out a way to get people to feel comfortable
• accurate representation of the demographic
• take pictures contrasting the conditions of west of Troost and east of Troost
• Basic Components:
• having to be out almost constantly, taking pictures and interviewing people
• a photographer or someone we can work with
• basic interview questions to ask as a guideline
• equipment, camera
• Approaches for Research:
• targeting strategic ways on how to approach people
• interviewing